

So while it might seem silly to outsiders, YouTube views are serious business. "We think of views as a currency, and therefore we have to make a significant effort to eliminate counterfeit views." YouTube also pays out a lot of money for ads, and a ton of views could get a video promoted to the front page, giving spammers lots of incentives to try to beat the system.

In an interview with the YouTube channel Numberphile, YouTube Analytics Product Manager Ted Hamilton gave an explanation of why YouTube cares so much. If YouTube detects that users click away from a video after a few seconds, like from a totally misleading thumbnail and description, it doesn't count those clicks as views.

It’s important you understand our Community Guidelines, and the role they play in our shared responsibility to keep YouTube safe. We look to each of you to help us protect this unique and vibrant community. YouTube also only wants a "view" to count not just as a video click, but as a happy viewer that watched most of the video. The safety of our creators, viewers, and partners is our highest priority. The view verification system ensures that videos that look popular are actually popular with real people, not just someone with a bot net spamming video clicks. For a single video, YouTube has to collect video views from multiple servers from all around the world, making tallying the view count more complicated than it might seem.
